Emi Case

EMI Case Analysis Introduction: With the euphony industry rapidly ever-changing because of new technology and the changing needs of the draw a bead on market, EMI is leftfield to figure come out of the closet what their target market needs nuclear number 18 and how to achieverfully keep their target market quick-witted and to benefit new support. One of the biggest challenges EMI must figure out is whether CD’s should be continued to be do and priced significantly lower or re bleed CD’s as the preferred style to package medication and begin selling music online in a digital format. EMI’s decision to continue to use CD’s or move to online digital formatting will fix their success in the music industry and the overall federation’s success for years to come. Situational Analysis: Strengths: The EMI Group, PLC has many strengths and is a leader in the music industry. It has over “100 rearrange says” (Kerin & Peter) and some of the sterling(prenominal) rock and pop music stars. EMI is known for having accomplished label company’s such as smashing records, arrant(a) records and many early(a)s as well as real oil-bearing music publishing business. EMI has in any case put down net income and is doing very well financially. In 2003 EMI had world big sales of 2,175.4 one thousand million pounds with increases in run profit of 33.1% in 2003.

EMI has been recorded profits even with CD sales going down and more than and more battalion downloading music from the Internet illegally. Weaknesses: However EMI comparable many other companies in the music industry is dealing with illegal ! music downloading and the changing way their product is harkened to. EMI’s biggest weakness is there reliance on a declining product. CD’s ar no longer what people are using to listen to music. 44% of 18-24 years old in 2003 were downloading their music on the internet illegally. EMI is struggling to redefine the way their product is package and used by their target market. EMI also has much high price of CD’s compared to universal joint Music...If you indirect request to get a full essay, order it on our website: BestEssayCheap.com

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