Customer Relationships Using Organisation Of My Choice

Introduction I have been asked to write a report that explains how the company seeks to deliver customer value and how it seeks to develop customer relationships using organisation of my choice. The organisation I have chosen is Waitrose. Waitrose first appeared by Arthur Rose, Wallace Waite and David Taylor when they opened their first little grocery shop in 1904. The business was success as they were selling range of grocery products. The business had a high standards and keen pricing to ensure that the business grew. After 2 years Taylor left the business leaving Waite and Rose who formed Waitrose Ltd in 1908. After few years Waitrose expanded their location around Acton area. By 1937 Waite was looking for someone to took over the†¦show more content†¦The business is still growing today. (Waitrose.com, n.d.) Waitrose objective and strategies is that they believe in a championing British produce, treading lightly on the environment, supporting responsible sourcing and treating people fairly. In recognition of the work that they do, Waitrose has received a Big Tick Award in the Sustainable Supply Chain category at the Responsible Business Awards 2013. Waitrose build long-term relationships with their farmers and suppliers, which helps their customers to get the best possible food and drink to help them to live more healthily - this is The Waitrose Way. (Waitrose.com, n.d.) Customer Value and customer relationship is important to Waitrose and any other businesses. Customer value is important to create a satisfying customer, customers who is satisfied with their product and value. Developing Customer relationship is also an important so that you get to know your customers and try to persuade them as customers. Satisfying customer is every actions and every activity is an act of Marketing. (Philip Kotler, 2013) Waitrose 4 P’s I have created this table to show the 4 P’s of Waitrose: SWOT Analysis I have created a table showing Waitrose strengths, weaknesses, opportunities and threats: myWaitrose myWaitrose is the loyalty programme that rewards you in many different ways. There are no points to collect. Instead, you immediately have the chance to get things for free, save money

Conflicts of Race, Class and Gender Under the Hidden...

INTRODUCTION Dance Moms, in its fourth season on Lifetime, a channel whose main demographic is women, featuring dance studio owner/dance teacher Abby Lee Miller, is the flagship â€Å"maternal television† program to be examined in this paper. Abby is famous for the pyramid, a system in which she ranks her favorite dance students (top of the pyramid) and least favorite (bottom) directly in front of the students and their mothers. These three groups of females, particularly the mothers and Abby, are in constant negotiation with another as they fight for a place at top of the pyramid and this paper theorizes the techniques and reasons for their power negotiations. Employing the method of content analysis, I examine the†¦show more content†¦The women’s ways of negotiating are usually related to class and gender. However, race is not to be left out and can be a factor in these negotiations since dance mom Holly is the only African-American in an all-white cast. Analyzi ng how, gender, class and now race, play a role in these power negotiations will demonstrate how Abby represents men and a patriarchal society which in turn reveals the nature of hurt different women sustain as a group in a male-dominated world. The popularity of the program can be attributed to various socio economic factors. Mainly the economy plays a vital part in the popularity of reality television and Dance Moms. New technology has made cameras more mobile and allows viewers real-time glimpses of never before seen lives. Due to Dance Moms using â€Å"ordinary people† the program is also more inexpensive to produce. The popularity of talent shows such as Dancing with the Stars and a recent â€Å"tween boom† makes Dance Moms a familiar hit with females of various ages as various ages are present on the program. The behavior of the women is also due to the socioeconomic times they are in. Not needing to work despite the tough economy and fighting boredom, the mother s only worries are out doing one another— not figuring out how to pay a bill. Due to the mothers being high class, they provide insight into a world for the privileged. The program portrays supermoms that sacrifice their lives for their beautiful, talented

Dressing for Success free essay sample

Have you ever thought that dressing for success could bring about success to your everyday life? A lot of people these days as far as young men and women usually dress in a very urban style dealing with clothes that may be nice but are often worn incorrectly. For example somebody could have on a nice pair of Levi Jeans but wear them to where they sag all the way off of their butt which is improper and Just doesnt look good.People also try to wear clothes that tend to be too big yet they still wear it which is funny to me, but not funny In the eyes of a business man or embody Important who may be watching. You never know who could be watching thats why I feel young men and women should show themselves to be presentable, as well as professional, because first Impressions are everything In society. We will write a custom essay sample on Dressing for Success or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How you come off to people and show yourself matters so much In society.As your first impression you should want to come off as a well dressed individual. Before people even meet you if they see that youre well dressed thats like a bonus for you because theyll appreciate you more. People will know that you carry yourself in a professional manner, and wont treat you as Just who doesnt matter, but a man or omen of importance. Also dressing nicely shows that you have a good respect for yourself and if people see that just off of how you dress they will have way more respect for you.This can also help in any business venture you take, because what boss doesnt like to see a potential or future employee who shows himself to look good and be professional. Which leads me to why looking professional Is also a benefit of dressing well. As young men and women we strive to seek a well paying Job whether In school or out of school. With well paying jobs comes an interview which looking professional is one of he keys to being viewed amongst the rest of the people who may be going for the same job you are.Not even in just a job setting, but in school as well with any teacher treating you better just for the simple fact that you come to class looking ready to learn. Also if you ever thought while you were in school that you may have wanted to pledge a fraternity or sorority, then looking professional might get you looked at as a potential choice for either one. Along with dressing for success being presentable is key. You must show that youre not the same as everybody else but different In your own way.Everybody these days can put on a suit, but It takes the person Inside the cult to really present there selves In a unique way from everybody else. You should present yourself to where It really shows who you are as an Individual. Dont set yourself up for failure and dress to where you present yourself as someone who is just like everybody else. Presentable, and your first impression. Even then its on you to strive to stand out amongst other people as person who dresses not simply to look good but for respect and admiration. That in its self is worth dressing for success every day.

Speckled Band Essay Example

Speckled Band Paper Holmes is very different to Dr Roylott as Holmes approaches life with an intellectual view, although he is logical; Holmes is just as strong as Roylott even though he is not quite so bulky. With a sudden effort straightened it pout again (page 8). This quote states Holmess physical appearance but also states his strength. The author uses Watson to emphasize Holmess qualities. He does this by comparing the two, A ventilator is made, a cord is hung, and a lady who sleeps I the bed dies. Does that not strike you? (Page 12). This emphasizes that Holmes is a more observant detective than Watson and due to him being more superior, he is put in direct contrast to the enemy, Dr Roylott. In order to compare the two, they must have different personalities. Sherlock Holmes is calm, Dr Roylott is aggressive. Its rational versus irrational behaviour, manners versus rudeness, although they have the same physical strengths. I think the author wanted us, the reader to think that Holmes enjoys challenges, such as Dr Roylott, however, he has nothing to prove. The structure of The Adventure of The Speckled Band is that of a typical detective format in the Victorian era. It is a mystery story in which a crime needs solving as someone is in need of help, in order to prevent a death. This mystery story has been structured in a clever way as it gives out a series of clues, My sister was troubled by the smell of strong Indian cigars and also a series of red herrings which are designed to throw the reader off and so want to solve the crime themselves and read on, for example, the cheetah, the baboon, and the gypsies are all used to play on the readers prejudice. We will write a custom essay sample on Speckled Band specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Speckled Band specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Speckled Band specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The gypsies do this in a way which the reader thinks they are just trouble as they are thought to steal and attack people. They do this in the same way the cheetah does as they have been branded as vicious, so one can say that they are a stereotype. Because of these clues given out, we get ideas of what really happened to Julia Stoner, and so we follow the clues and try and play detective. We are unable to solve the mystery as Holmes keeps one secret to himself and only releases it at the end, An inspection of the chair showed me that he had been in the habit of standing on it, (page 16).  This makes |Holmes look superior to the reader as he observes a clue that both Watson and the reader are unable to come across. This is a major surprise to the reader as the writer makes sure to hide this very crucial clue to make us, the reader, read on. In a way, this makes the reader feel betrayed by Holmes and the writer as we thought we could trust them. In various parts of the story there are a series of increase in suspense followed by a straight decrease. An example of this is when Holmes and Watson are climbing through the window of Stoke Moran when, what is described to be a hideous and distorted child (page 13) runs out of a bush. At that point I felt tense as I had no idea of the so called child was going to attack, in which case it never and so when I read on to find out that it runs off, releases the tension and a whole lot of suspense.  Although The Whole Towns Sleeping has its differences to The Adventure of The Speckled Band it has many similarities, such as they are both set in places far away from help. A less obvious similarity is the way the two stories use women as victims and potential victims and men as aggressors, which follows the Victorian era. A narrator is a character in which tells and guides the reader through the story.  In The Adventure of The Speckled Band the narrator is Watson. Watson is a first person narrator who, accounts of a case, which happened years before. He is very professional as he keeps a diary of all the cases he and Holmes have come across in the past.  The language used in this story, tells us, the reader, that it is set in the Victorian era, as there are words which are not really used today, for example aperture (page 7). The language is very formal. Due to this, the reader starts to come off the story. Palmer and Pritchard were among the heads of their profession (Page 13). This confuses the reader, as we dont know what they mean. In a way this is a good thing as the reader reads on to find out the meaning and understand what they are trying to say. Conan Doyle used words that the modern reader will be unlikely to come across as they are rarely used in todays society. For instance, Pittance (page 8). I think Conan Doyle did this to point out that the story is that of a Victorian era and also to reflect upon the class and education of him and the characters, as they are all of the upper class community.  The story lacks description and rarely if ever gets an n in-depth to the characters thoughts and feelings. I think the story is in deficient need of emotion as Conan Doyle chose to take a scientific approach. A cause of this is, it makes us, the reader feel less tension and suspense. Suddenly amidst the hubbub of the gale, there burst forth the wild scream of a terrified woman (page 4). This ruins the atmosphere for the reader as the more the author uses Victorian words; the more the atmosphere fades from the readers mind. I think Conan Doyle used Victorian words such as aperture (page 7) instead of doorframe because he wanted us, the reader, to admire him for him being well educated which he used to reflect upon his own superior ego. The narration and language of these two stories are completely different as the story of The Whole Towns Sleeping is far more successful at creating mystery and suspense than that of The Adventure of the Speckled Band.  The Whole Towns Sleeping is third person narrative and the narrator is omniscient, which means they know all and see all. By using this kind of narration, it brings the reader into the story as the way things are described, its as though we, the reader, are actually smelling, tasting, hearing, seeing and feeling everything that the narrator is. For example, I didnt know what terror was, I wouldnt let myself think, (page 9). This makes the reader believe they are Lavinia. Ray Bradbury used a personification technique which made Lavinia Nebbs feel as though she is evil just like the Lonely One. The heat pulsed under your dress and along your legs with a stealthy sense of invasion (page 7). This made the reader feel as though Lavinia has just turned a victim of the lonely one as the heat has just invaded her; in the same way the Lonely One invades his victims. Another technique used by Ray Bradbury was the use of repetition, which he used to describe two things, the ravine and the sense of safe. He repeats the description of the ravine to be dark, quiet and damp ahead was deepness, moistness, fireflies and dark (page 1). I think he repeats this to make ravine sound forbidding and a popular place for the Lonely One to visit, as thats where the murdered body of Elisa Ramsell was found. In contrast to this, Ray Bradbury repeats the word safe to give a feeling of relief, which decreases the readers anxiety. Safe, safe, and safe at home! (Page 9). Although the readers anxiety is decreased, the author creates points of panic to raise the level of anxiety. He does this by shortening sentences and using very descriptive words. At the bottom of the steps. A man, under the light! No, now hes gone! (Page 8). This states what exactly is waiting for Lavinia at the bottom of the ravine, however, it doesnt state whom it is waiting. This builds tension, as neither Lavinina nor the reader knows who the man is. He could be the Lonely One on the break of his monthly sin or maybe a passer by.