Lv Audit

Abstract This grass audit report is for Louis Vuitton. The purpose of doing this is to banner the daub rightfulness of Louis Vuitton,both from the customers and firms perspective. As the trade name law is based on dishonor knowledge, (Keller, 2003)the scar audit is carried surface through a surveil designed tomeasure two components of brand knowledge; namelybrand awareness and brand image. In conclusion, it wasfound that the consumer can unsay Louis Vuitton and theydo recognize the brand. They also render Louis Vuitton as abrand that represents quality, expensive and sole(prenominal) andis unique when compared to other brands much(prenominal) as Gucci. This result will hopefully be suitable to set the strategicdirection for the Louis Vuitton brand. Introduction Louis Vuitton was formed in 1854, its earliest inventionsincluded the idea of shrewd luggage that was flat andcould slow stack in railroad carriages. 152 years later,Louis Vuitton is a well-known interna tional fashion labeland its company, LVMH Moet Hennessy - Louis Vuitton,believes it til now stands for the highest quality products. Witha wide chemical chain of products comprising of leather goods,ready-to-wear, shoes, watches, jewelry, textiles, writinginstruments and accessories, Louis Vuitton have brandedthemselves as traditional yet groundbreaking to capture itstar labour market.

Is what it believes in ready? This reportwill attempt to measure the brand equity of Louis Vuitton,based on Kellers brand knowledge get down by conducting a brand audit. The leaf blade explorative: A variety of investigate procedures were used to obtaintimely and true data about the know! ledge thatexists in the market on Louis Vuitton. In conducting theresearch, both qualitative and quantitative methods wererequired. Thus, a descriptive research design was used. A behold was designed to measure the brand equity of LouisVuitton. As this brand audit is based on the brandknowledge model (Keller, 2003), the survey aimed tomeasure the level of brand awareness and brand...If you want to get a full essay, order it on our website: BestEssayCheap.com

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