Business

EG2048 Introduction to Marketing Fundamentals to Marketing 2011 Semester 2 pull in of brand: Addias in effect(p) Name: Geerthana D/O Rengasamy Admin figure:100753A i) Introduction well-nigh the companionship for the product/brand. Addias is the manufacturer of German sports app atomic number 18l. It also the raise go with of Addias Group that belong to the  Reebok sportswear comp each, TaylorMade-adidas golf company (including Ashworth), and Rockport. Moreover, addias company also manufacture opposite products such as eye wear, watches, shirts and other clothing related to clothing-related goods. The addias company has the biggest merchandise in Europe and the second biggest sportswear production in the world. Addias first started its business in 1948 by Adolf Adi Dassler, following the give out of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. The early rival of addias was Puma.  Registered in 1949, Adida s is currently based in Herzogenaurach, Germany, along with Puma. The company facts of life clothing and shoe designs typically feature three twin stripes, and this same motif is interconnected into Adidas current official logo. The company income in 2005 was 6.6 billion, or astir(predicate) US$8.4 billion. Adidas income in 2006 was 10.084 billions, or about $13.625 billion. Replica Adidas perfumery and personal care products are construct by Coty, Inc. under independence worldwide.

ii) Describe two groups of consumers of th is product/brand iii) State and brie! fly describe any two factors which whitethorn captivate the purchase decision of the product.(You may mention any two of the quatern factors namely Cultural, Individual, Social and Psychological factors) on that point are 4 important psychological factors which are the motivations, perception, learning, beliefs and attitudes that influence the persons buying decision. For motivation, at any attached meter , people hve many needs. The need will perish indigence when...If you want to get a full essay, golf-club it on our website: BestEssayCheap.com

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