Marketing concept Assignment Example | Topics and Well Written Essays - 1000 words

Marketing concept - Assignment ExampleIt exit then examine why Beats Electronics used this particular concept and the extent to which it has been forced to accommodate changing trends in consumer trends and the resources that were deployed in marketing this concept and finally the analysis will consider how this concept enabled the firm to enhance on its business performance.Increasingly, firms are placing more emphasis on retaining their customers and often it takes a significant amount of effort, cartridge holder as well as money in both attracting a new customer. Creating long term customers are seen as most beneficial (Gronroos & Voima, 2011). kindred marketing is one of the theories which can be used to not only develop but also to liquidate the relationships that firms have with their customers in a fashion that not only creates value, but also enhances on the firms level of competitiveness (Gronroos & Voima, 2011).Service quality is also another theory that seeks to expli cate customer value and here the quality of the admitd service or product is exactly how the customer wishes it to be. In many instances, customers have a significantly wider speculation of quality which means that firms have to determine the quality in the same manner as their customers (Shamim & Ghazali, 2014). In the case of Beats Electronics, both Dr.Dre and Jimmy Iovine wished to provide the customer with similar headphones to the ones Apple had in the market but with better sound quality (Helm, 2014).Service quality in this instance is made up of two distinct parts which is the expected and perceived service. The perceived quality is made of two scenerys one is technical which is what the customer gets and customers often look to this aspect since it provides an overview of how the firms products can provide a technical solution to the problem (Shamim & Ghazali, 2014). The other aspect is functional which strives to examine the