King Haigler Research Paper Example | Topics and Well Written Essays - 750 words

King Haigler - Research Paper Example He is in fact honored and celebrated as one of the greatest among Catawba leaders for his role in this community. His role as a leader shaped up American history and remains relevant to understanding the human experience in the wake of the 21st century. King Haigler firstly shaped the history of Catawba when he facilitated and helped to negotiate a peace treaty with six nations. The Six Nations would comprise of the Iroquois in New York and Canada (Hawkins). The region had been hit by a war that had escalated after the defeat of the Tuscarora and their departure to New York. King Haigler was keen to delegate some elders who would accompany him to a conference in Albany New York on 30 June 1751 (Blumer 33-35). This initiative was well timed and relevant at a time when people were losing their lives and property. He did not sit back but led from the front. He mobilized some members of the community who bought his idea. King Haigler effort was rewarded though came at a price as he and his crews were humiliated as the Mohawk forced them to dance with their feathers pointing down during the conference. The entire effort saw both Haigler and King Hendrick of the Mohawk share apiece pipe and the Six Nations handed Haigler a wampum belt that marked the beginning of peace (Blumer 34). This event reveals King Haigler’s commitment to step up for his community when he was needed most. He would dare to go to such battled grounds to stop wars and save lives. This underscores his relevance in the history and future of America. King Haigler was not a fun of what Blumer would term as evils of alcohol (Blumer 35). With the wake of civilization, the West had engaged in new customs that would feature use of hard drinks that Haigler believed had no value to the community. His efforts are still relevant today as alcoholism has had many go down the drain through addiction rendering them

Global marketing ethic and culture Essay Example | Topics and Well Written Essays - 2000 words - 1

Global marketing ethic and culture - Essay Example Despite this, there are controversies about this proposed takeover as the employees of the Cadbury have lined up in London to protest against this takeover owing to the job losses that they may incur. Similarly, Kraft’s shareholders specially its largest shareholder Warren Buffet is worried about the mounting debt that the firm has taken in order to materialize this deal. Thus the issue is not just limited to the takeover of one international firm by another but it also carries with it the different ethical consequences. Apart from this there will also be issues regarding the culture as well as global marketing theory which need to be understood and analyzed in order to properly evaluate this proposed merger. This paper will therefore attempt to provide an objective analysis of the takeover by providing detailed analysis of the markets where both the firms are operating currently, relative advantages of the takeover to both the firms as well as implications for the stakeholders of the firm besides dwelling upon some of the ethical issues. Organizations enter into mergers and acquisitions for variety of reasons however, strategic reasons for takeovers are considered as most critical. Gaining entry into new markets, achieving synergy as well as diversification are some of the most important reasons that may be behind the takeovers of the firms.(Kummer,2008). Thus takeovers can either be strategic in nature or they can be financial in nature too. Financial takeovers are often done in order to gain quick gains due to market in-corrections and as such organizations engage themselves into such takeovers in order to gain monetary benefits rather than gaining strategic advantage over their competitors. It is also critical to note that the cross border takeovers and acquisitions are often made in order to overcome the entry barriers that may restrict the firms to gain an entry into a new market on its

NURSNG ROLE Research Paper Example | Topics and Well Written Essays - 1500 words

NURSNG ROLE - Research Paper Example The outline also focuses on the two main roles of the nurses, which are a helping role and a teaching and coaching role. These are further composed of various aspects that facilitate the running of the profession. The helping role encompasses the roles of a nurturer, and a direct caregiver. On the other hand, the teaching and coaching role is wider and encompasses aspects such as nurses as agents of change, managers, teachers, counselors and researchers. Further, the outline also brings into focus the aspect the nurse being a champion of the patients’ rights and needs. The nurse becomes the principal care provider for the patient in the hospital. Further, the nurses inform patients of their rights and helps in enforcing and safeguarding those rights. Introductory Paragraph In the past, around the mid-1800s, nurses used to be viewed as the subordinates, or handmaiden, to the doctors. Their roles were remarkably few and majorly involved doing what the physician ordered. Such inc luded looking after patients in the hospitals, straightening beds, feeding the patients, aiding the patients with the bandages and helping the patients find their way around hospitals. Nevertheless, a lot has changed since the mid-1800s. Today, nurses are professionals who have their own roles; separate and different professional roles from doctors. Doctors still write the orders as they did before. However, a nurse gets expected to know when such an order, dosage or a medication are wrong so as to follow the necessary procedures to indulge the physicians on such orders. Further, a nurse has nursing duties that involve assessment, coming up with a nursing plan, family and patient education, medication teaching, dressing changes among others. All these nursing roles fall under two main categories, which are a helping role and a teaching and coaching role. The Helping Role This is the most essential role of the nursing profession and is considered the traditional role. A number of thi ngs fall under this role and collectively facilitate the functioning of the nursing professionals. This role gets manifested in two distinct ways. These are the roles of nurses as nurtures and direct care givers. This care is directed to the human body. The Biblical reference to this role is 1 Cor. 6:19. This scripture reference talks about the body being the temple of God and thus, taking care of it is an imperative. Text Description The helping role is one of the most prominent roles of the nurses in the hospital set up. This role is patient-oriented. The nurse serves as a nurturer of the patient. Further, the nurse is responsible for providing all the necessities of the patients throughout their stay at the hospital. In addition to this, due the extensive interaction of the nurse and the patients, the nurse comforts the patient during their hospitalization. The nurses offer direct care to the patient. Further, they promote the comfort of the client, who is the patient. This role is best made manifested by the mothering actions relevant from the nurses. Such activities involve the knowledge and sensitivity to the matters that are relevant to the clients. In essence, the nursing roles are meant to show concern for the patient welfare. Further, the nursing roles take into account the need for the acceptance of the patient as a person. References Journal of Advanced Nursing,Volume 68,

#7 Doppler Radar WSR88 Essay Example | Topics and Well Written Essays - 500 words

#7 Doppler Radar WSR88 - Essay Example The Doppler Radar WSR88, or more popularly known as the WSR-88D, is named as such because it stands for Weather Surveillance Radar – 1988 Doppler, and was built in 1988 (Fitzpatrick 2006). The NWS has been using radar to detect precipitation since the 1940’s. However, the WSR-88D network was first installed in 1993, replacing the WSR-57 radar network. The old radar system built in 1957 required very hard to find spare parts that were mainly available in the former Soviet Union and thus required the necessary upgrade (Goldstein 2002). Furthermore, the displays of the original data system were often confusing and were not very effective in detecting severe weather. Compared to its predecessor, the WSR-88D systems have provided a significant increase of weather data off the coasts in storms. It was built with newly developed surface-based remote sensors that have the spatial resolution needed for coastal zone studies (National Research Council (US) Panel on Coastal Meteorology 1992). Furthermore, the WSR-88D network can detect not only precipitation, but also rainfall rate, accumulated rainfall, and the location of the rainfall. The National Weather Service and the Department of Defense have deployed and operates around 160 WSR-88D Doppler radar in the country, including in the US Territory of Guam and in the Commonwealth of Puerto Rico (National Research Council (US) Panel on Coastal Meteorology 1992). The system uses the Doppler effect to indicate whether raindrops were moving towards the radar or away from it. The Doppler radar’s ability to detect movements has thus provided significant improvements to the meteorologist’s ability to look inside thunderstorms and find out if rotation in the cloud exists (Ahrens 2008). It is vital to pinpoint this rotation because it usually precedes a tornado. The Doppler Radar WSR-88 is a very important device in getting necessary information about the earth’s present and future weather conditions. It has evolved from

English 101 Essay Example | Topics and Well Written Essays - 750 words - 1

English 101 - Essay Example This essay disagrees that being optimistic is a sham and it will support its position by defining PT and PP and discussing their differences. As a branch of psychology, PP employs effective intervention and empirical understanding towards the achievement of happiness and satisfaction in life as opposed to simply treating mental illness. On the other hand, PT is a mental attitude founded on processes that create and convert the energy of thoughts into reality and drive individuals to expect favorable results. As seen from the video The Secret, this is the first step of understanding that the PT approach to happiness is not a scam. Further, although Ehrenreich (5) criticizes the concept of positive thinking, she also agrees that the practice of thinking in a positive way may not affect the physical world directly but negative thoughts will produce negative outcomes. On their part, positive thoughts such as confidence, contentment and gratitude will impact positively on health with the potential of lengthening lives (Ehrenreich 5). The Secret shows that through the law of attraction, people are able to attract to themselves whatever they think of and want to achieve. Agreeably, a thought in itself will not deliver a happy or successful life to the person thinking. However, it is equally critical to understand that that thought places an individual in the right state of mind to work towards what they want to achieve in life. In an attempt to show the limitations of the relationship between PT and happiness, PP has also shown that, for example, people who work in suits and those in higher socioeconomic classes are not necessarily happy (Halpern 25). In fact, studies conducted by proponents of PP have also found happy people among those belonging to much lower socioeconomic classes and the marginalized (Seligman 83). From this perspective, PT differs from PP because proponents of PT explain that seemingly successful members of

Global economic Essay Example for Free

Global economic Essay Executive summary The current essay demonstrates the scenario of Indian economic crisis in 2014. Causes and impact to India was talked in the first section; influence on other economy especially to Australia was analyzed and Stolper-Samuelson Theorem was applied in section 2; similar situations in history were mentioned in the third section. 1. Describe its causes economic or non-economic (2% for creativity). In 2014, many emerging economies are facing liquidity crisis, especially India. It was the aftermath of the US QE exit. The QE is the monetary policy applied by countries like US, UK, and some EU members, that to expand the money supply and leverage; it was an effective short-term fix to boost investment and economy growth, yet when it became too long, it caused negative influence in both domestic and the global economy. Indian economy is highly dependent on foreign capital inflows, and most of them are the cheap money brought from countries with QE policies. With vast investment, the India government spent a lot on infrastructures and manufacture plants that the government kept a deficit account these years. Deficits became problematic when investment capitals stopped. Economically, short of money directly make those on-going projects unfinished; quitting QE will appreciate foreign currencies like USD while make the India currency Rupee comparably depreciate; when Rupee is weaker, there will be inflation in domestic commodity price. Non- economically, delay or stagnation of projects along with weak Rupee drove a loss of confidence on India economy, bear stock and gold market caused the equity and houses prices dropped,. India is exposed under financial crisis bought by deep troubles at home and abroad: weak Rupee performance due to comparably strong dollar; market gloom due to foreign investment withdraws; domestic commodity price surge due to inflation caused by currency devaluation; GDP growth slowed and Indian government is facing questions on its creditability and huge deficit account. Below charts show the economic effects of how QE policies in the rest of the world affected India and caused financial crisis: First of all, when foreign currencies (like USD) tapered the investment injection to India (S0 to S1, q0 to q1), Rupee devaluated (as more Rupee need for 1 dollar, r0  to r1); as Rupee devaluated, price of imported goods increased, higher cost shift the aggregate supply leftwards and caused higher price level (P to P1) and lower real GDP (Y to Y1). 2. Describe its impact on world trade and commodity prices, and use the Stolper Samuelson theorem to predict the effect on income distribution in Australia. As mentioned above, stagnation of foreign investment and weak Rupee caused slower GDP growth and higher commodities prices. Devaluation of Rupee makes Indian government even harder to repay its deficits, which in turn affected all the economy activities globally. As one of the two superpowers in Asia, India has considerable economic influence over Australia. Indians are less rich compare with the rest of the world; therefore less Indians would come to Australia for study. Education market is negatively affected and there will be job losses or even closing down in education sector in Australia. As a net energy importer, India has large demand for Australian energy products, especially for coal (for coal is the main energy resource in India). Comparably strong Australian dollar makes Aussie products less favored by India, expect the mining products, for those are necessities. According to Stolper-Samuelson theorem, assuming full employment and free labor mobility, as the demand for mining products stay steady while demand for luxury products or other non-necessities slowdown, there will be different changes in mining and other sectors. For mining as a capital-intensive industry, selling price increase will increase capital and rent costs, but lower the real wage; on the other hand, labor sectors like agriculture and services industries, shrink foreign demand results price cuts, which wage level also decreases yet capital and rent costs rises. Below charts show how the Stolper-Samuelson Theorem applies on the interactions between capital/rent and wage costs. The green line represents the labor-intensive industry (marked as L, like agriculture) and the orange line represents the capital-intensive industry (marked as C, like mining); when there’s a price increase on capital-intensive products, the curve shifts rightwards (to C1), capital/rent cost increases (r to r1) while wage level decreases (w to w1); when there’s a price drop on labor-intensive  products, the curve shifts leftwards (to L1), capital/rent cost increases (r to r1) while wage level decreases (w to w1); Moreover, weak economy in India may promote talent immigrations for skilled labor (e.g., from IT industry) moving to Australia. Economically, increased abroad labor supply would lower the wage level in Australia, which may cut costs of producing and make Australian goods and services more attractive to the rest of the world; Non-economically, gathering of professions will boost technology improvement, that would have Australian more competitive; on the other hand, a surplus of labor supply may cause social problems like unemployment and high government payment on unemployment insurance. 3. Document any historical crises that might be relevant for your answer (4%). The current India financial crisis is somewhat similar to many cases in the history. The 1929 Great Depression started after the â€Å"Black Tuesday† of stock market crash in 29 October; astonishing unemployment rate had got many people lost home and the depression lasted until 1933 (America’s Story). The Great Depression is very representative because it was caused by many typical indicators like subprime bubble burst, capital rupture, unbalanced industrial structure, and pessimistic over future economy (Bemanke James 1991). One thing different is that the Great Depression results commodity prices drop where the 2014 India crisis results inflations. The price level increases while GDP slowdown could be explained as India’s high dependency on foreign investment and the vulnerability of Rupee. Part 2 Executive summary Drug policy can change supply and demand curves. Penalizing supplying reduces equilibrium quantity and raises equilibrium price while penalizing users reduces both. It is found that different policies have their advantages and limitation. An example in Singapore indicates death penalty for suppling drags but some disagree regarding social perspective. There is an ongoing debate about drugs prohibition by government. Advocates  believe prohibition can reduce drugs trafficking and use, so that lower crime, improving productivity and increasing people’s health. Opponents believe prohibition has only modest effects on trafficking and use while causing many problems such as numerous other negative side effects and increased crime and corruption. One issue in this debate is the effect of drugs prohibition on government budgets. Prohibition entails direct enforcement costs, and prohibition prevents taxation of drug production and sale. Understandably, thus, some politicians, commentators, interest groups, and citizens have embraced unconventional approaches to closing fiscal gaps, such as legalizing drugs. The enforcement costs would be negligible and governments could levy taxes on the production and sale of drug. Also, government expenditure would decline and gains in tax revenue. The figure analyses the market for drug if there were no government intervention. The equilibrium would be at point A, which price P1 and Q1. Total revenue of sellers and total spending by buyers would be the area of the rectangle P1*Q1. The other figure shows the effect of a government effort to restrict supply through any of several methods, including vigilant customs inspections, arrest and stiff penalties for drug dealer, or efforts to reduce drug traffic from producing countries like Thailand. The decrease in supply is represented by a leftward shift of the supply curve, establishing a new equilibrium at price P2 and quantity Q2. All this suggest that supply restrictions if they successfully reduce the equilibrium quantity of drug and will also raise its equilibrium price. Similarly, based on the inelastic demand for illegal drugs, has led many economists to advocate the controlled legalization of most currently illegal drugs. Others advocate a shift of emphasis in the war from decreasing supply to decreasing demand. Policies that might decrease the demand for illegal drugs and shift the demand curve leftward include stiffer penalties on drugs users. The figure shows a policy of reducing demand. As the demand curve shifts leftward, price falls from P1 to P3, and quantity demanded falls from Q1 to Q3. This would lead to total expenditure on drugs decrease and can  contribute to a low crime rate by drug users and make the drug industry less attractive to potential dealers and producers. Opponents to the policy of full legalization Opponents believe that the legalization of drugs would increase use, lad to more experimentation by youth, and exacerbate the existing deleterious effects that drugs have on society (Smith, 2011). They are of the opinion that government subsidization of addicts would have crippling effects on the economy. They also feel that legalization would help to create a large black market for drugs. The point of view is that dealers will still be involved in crime and violence and those users will still need to support themselves by engaging in criminal activity, thus, it will result in even larger prison populations. Basically, they believe that the legalization of drugs would lead to increases, not reductions, in crime because there would be more addicts and because of the aforementioned black market (Wilson, 1990). Also, they believe the legalize drugs would have devastating effects on public health, the economy, quality of life, culture and society as a whole. Opponents to the policy of penalizing use There are some arguments that against the drugs uses. For example, the failure of prohibition to prevent consumption of illicit drugs shows that existing policies do not work. It would be preferable to use the money saved by ending prohibition to provide more drug rehabilitation centres and more drug education. More than this though, prohibition creates a powerful supply vacuum which can only be filled by criminals. The consequence of this is less safe drugs (from adulteration), violence and stronger organised crime elements. Moreover, by criminalising drug users, prohibition needlessly removes people from potential employment and use to society and possibly creates criminals out of people who wouldn’t otherwise be so inclined. Some illegal drugs are no more dangerous than the legal drugs of alcohol and tobacco. On the other hand, proponents of medical drugs such as marijuana argue that it can be a safe and effective treatment for the symptoms of cancer, AIDS, multiple sclerosis, pain, glaucoma, epilepsy, and other conditions. They cite dozens of peer-reviewed studies, prominent medical organizations, major government reports, and the use of marijuana as  medicine throughout world history (Barton, 2007). Opponents to the policy of penalizing supply All criminal and civil penalties against production, distribution, sale, and possession would cease because the policy might impose drugs specific regulations and taxes if in a legalized drugs regime, as occurs now for alcohol and tobacco. This would affect government budgets such as government would save the resources currently devoted to arresting, prosecuting, and incarcerating drugs producers and consumers (Holland, 2010). Also, government would collect tax revenue on the production and sale of legal drugs. The tax rates on drugs might be the same as those applied generally, or they might be higher, as with alcohol and tobacco. Miron (2005) indicates that drugs such as Marijuana legalization would reduce government expenditures by roughly $8 billion annually and would generate tax revenue of approximately $2.4 billion annually if drugs were taxed like all other goods. Opponents to the policy of penalizing both use and supply Criticisms of the current drug policy are varied and come from a wide variety of perspective. For example, current policy is not meeting its goals of reducing illegal drug use or its consequences. Demand for illegal drugs has not been reduced in vulnerable population or in the general population as evidenced by recent significant increases in illegal drug use among high school seniors (Inciardi, 1999). The high percentage of illegal drug use among arrestees indicates that current policy significantly contributes to criminal behaviour among drug users. This suggests that drug law simply criminalize a medical and public health problem and ask the legal system to deal with what it is, in fact, unable to affect a medical condition. Also, the drugs can be used in medicine to treat the various diseases that people have. Singapore, where is a Southeast Asian island city-state, is facing the rising of drug consumption and healthcare costs problems. The government of Singapore constitutes a range of severe polices to solve these marijuana problems. Acutely Singapore is close to the Golden Triangle opium production  region, which is the 2nd largest opium production centre in the world, as well as a major transport hub. Hence it is a transshipment point for illicit drugs, as well as minor market given the relative affluence of society (TheRealSingapore, 2013). Therefore, the drug demand will always remain, as will drug trafficking, due to Singapore status as a transport hub. In fact, the social mechanisms are harmed by the drug due to the crime, also the individual health are damaged by the marijuana (TheRealSingapore, 2013). For the actual policy on marijuana in Singapore, according to international business time 2011, Singapore, like much of Southeast Asia, has very draconian laws, particularly with respect to drug trafficking. Sometime, the drug trafficking often leads to the death penalty. In my opinion, I disagree with the death penalty due to the drug trade refer to the opponents to the policy of penalizing supply above. In Singapore, it is the penalizing supply only. For example, any adult convicted of trafficking at least 15 grams of heroin, 30 grams of cocaine or 500 grams of cannabis, faces mandatory death penalty (international business time 2011). So far, estimates that at least 400 people have been executed in the island since 1991, mostly on drug-related convictions. Thus, Singapore has very small population about 5-million population; it has one of the world’s highest rates of executions per capita (international business time 2011). In addition, Singapore has defended its drug policies. In 2009, The UN Human Rights Council strongly disagrees that States should refrain from using the death penalty in relation to drug-related offenses. However, Singapore protects their drug policy that the death penalty has become major policy to deterring drug (international business time 2011). One of the reasons why someone refuses the analysis of economic to solve this problem is that the drug problem is not only the economic problem but also the social and health problems. Although using the economic analysis to deal with the drug problem that it can give the government maximum financial benefits, it will badly influence the health problem of people. Also the rate of social crime will increase due to the drug trade. According to Buddy (2013), the drug increase alertness and physical activity. Marijuana use causes short-term memory loss, decreases sperm and testosterone production  in men, and may disrupt the menstrual cycle and cause miscarriage and stillbirth in women. To sum up, the drug trade brings the negative social and health problems more than the economic benefits.

British Petroleum Green Marketing Business Essay

British Petroleum Green Marketing Business Essay Introduction The essay is based on the marketing practises of British Petroleum (BP) in relation to their corporate social responsibility and the suitability of its marketing mixes application in society. The question asked is Green and fair trade marketing are just marketing ploys to get more money from consumers without really furthering the goals of sustainability or fairer trade? Corporate Social Responsibility (CSR) is the way in which an organisation expresses its values and ethical behaviour towards its stakeholders and society. Further, in light of public scrutiny and questioning; it is imperative to establish what exactly green marketing in relation to businesses CSR is and what it is doing in business today, especially in BP an oil company. After investigating BP promotional elements of its marketing mix. I watched a green advertisement; it begins with a lush green healthy forest with water dripping and sparkling from the tips of their leaves. In a distance a bird singing in the morning air, a man appear I believe is an environmentalist. The man is protecting the animal within the lush forest and the as the advertisement continues, I learn that the man works for an oil company called BP and I learn further how BP is doing such a wonderful job protecting the environment. However lets investigate BP profoundly. The company started in 1908 under company called Anglo-Persian, when oil found in a rugged part of Persia from explorer George Reynolds and British investor William DArcy. Over the next few decades, gas and electricity would largely replace kerosene for home heating; the invention of gasoline-fuelled vehicles would challenge the railways and roads. These social changes would open a door to the growth of Anglo-Persian and expand its sales both in Britain and in mainland Europe. In 1954, the Anglo-Persian board changed the companys name to The British Petroleum Company www.bp.com/sectiongenericarticle. Downloaded 14-09-10. Today BP has transformed; growing from a local oil company into a global energy group. Employing over 80,000 people and operating in over 100 countries worldwide with brands such as Aral, Arco, Castrol and Wild Bean Cafà © under the BP umbrella. In 2009 financially BP had a very good year where the company made  £13,955 billion pre net profit, see appendix for full financial review. In their CSR; BP had these core values; BP pledge to help the world meet its growing need for heat, light and mobility. They strive to do that by producing energy that is affordable, secure and doesnt damage the environment. BP is progressive, responsible, innovative and performance driven see appendix for CSR and suitability reports. Progressive: We believe in the principle of mutual advantage and build productive relationships with each other, our partners and our customers. Responsible: We are committed to the safety and development of our people and the communities and societies in which we operate. We aim for no accidents, no harm to people and no damage to the environment. Innovative: We push boundaries today and create tomorrows breakthroughs through our people and technology Performance driven: We deliver on our promises through continuous improvement and safe, reliable operations. Using Hennison and Kinnear (1976) ecological marketing concept; BP emphasizes environmental issues with geographic focus for example climate change. The basis of their green marketing campaigns is using evidence of current environmental issues and environmental views with business interaction. BP focuses on the interrelationship between business society and the environment within their marketing mixes and sustainability reports. BP saves the day Over the last few decade environmental concerns has given raise to a green consumer with increasing demands, this has led to the emergence of green marketing, which attempts to balance the pursuit of sales and profit with a concern for the environment and society. According to Prothero (1990) defines green marketing as The holistic management process responsible for identifying, anticipating and satisfying the needs of customers and society, in a profitable and sustainable way(Responsible business marketing. PG 115) Today consumers worldwide expect large companies with recognizable brands such as BP to have first-class environmental and social credentials or their brand image could suffer from the negative publicity. Ignoring social and consumers demands for high-quality ethical practices can destroy customers trust and can lead to government legislations being imposed within Archie Carroll (1979) pyramid of legal responsibilities. Incorporating ethics and sustainability programmes can enhance and build public reputation, which can increase market share, costs savings and profits worldwide. Thus sustainability is the foundation of the green marketing concept which has 2 simple criteria which are about consumption and pollution. Using BP sustainability report which is accessible on their website this is how BP meets this criteria bp.com/sustainability Using natural resources at a rate at which environmental systems or human activity can replenish them (Responsible business marketing. PG 116) Using BP marketing mixes; BPs product produces fuel, energy and funds research into environmentally friendly fuel this illustrates the innovative and progressive element of their valves which strives to reduce the use and dependence on fossil fuel by society. Additionally, this helps reduce global warming through research techniques such as fuel with lower carbon monoxide that helps reduce the carbon emissions responsible for adverse climate changes beneficial to all living creatures on earth. Producing pollution and waste at a rate which can be absorbed by environmental systems without impairing their viability (Responsible business marketing. PG 116) As a producer of oil; BP does not overproduce fuel, as it benefits financially from a stable price within the profit and market share elements of the business. Within their organisation, BP has become more conscientious and develops strategies that centralize deliveries into larger but less frequent loads by improving vehicle utilisation with the use of eco friendly trucks which has less carbon foot print. This is an illustration of the place elements with the marketing mix, the performance-driven and responsible elements of their values. BP is a voluntary member and committed to (OCIMF) Oil Companies International Marine Forum for the past 23 years which they aim to reduce marine pollution. http://www.ocimf.com/ downloaded 18-09-10. Vandermerwe and Oliff (1990) found that in response to the green challenge; 92% of businesses had changed their product offerings with 85% changes in their production systems and 78% had changed the focus of their marketing communications and BP is no expectation to this survey (Responsible business marketing. PG 115) BP over the last few decades has risen to the green challenge. They have change their product offering by investing $4 billion in alternative energy, with its activity focused on advanced bio-fuels, wind business in the US, solar power, and carbon capture and storage (bp.com/speeches downloaded 18-09-10). The company has responded from the Copenhagen conference on climate change 2009 by reducing carbon emissions from their factories, vehicles and promoting the use of natural gas. In addition; BP work sensitively around plants and animals which is integral part of their efforts to manage environmental impacts; such as in Canadian Beaufort Sea where the use of sound techniques to mitigate the potential impact of sound on marine mammals. The company focuses on education with investments in science resources in UK classrooms to supporting for Chinas Tsinghua University in building strengths in management education. In Trinidad Tobago the company is promoting community development by building schools, hospitals, providing training to local residents on reproductive health and personal hygiene which created a drop in malaria prevalence from 23% in 2000 to less than 1% in 2009 www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/e_s_assets/e_s_assets_2009/downloads_pdfs/bp_sustainability_review_2009.pdfHYPERLINK http://www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/e_s_assets/e_s_assets_2009/downloads_pdfs/bp_sustainability_review_2009.pdfand downloaded 19-09-10and downloaded 19-09-10 and by employment of local staff. Villagers have been assisted to create better livelihoods in activities such as fishing and farming through training and better equipment provided by BP. BP has capitalised on these sustainability achievements and has involved them into the promotional elements of their marketing mix. Their brand image focuses on being an eco friendly company, with an emphasis on quality and environmentally friendly fuel. Plus their Partnership with Virgin has supported the Africa Eden Project. www.edenproject.com/documents/Annual_Review_06_07.pdf downloaded 19-09-10 . BP the biggest environmental crimes in history BP aims to be the leading environmentally friendly producer and supplier with eco friendly petrol and gas. BP has a strong CSR and sustainability policies and has become more ethically and socially aware with the realisation of customers and stakeholders needs and expectations from the company. However, a more in depth analysis indicates that BP advertisements and public relations within its marketing mixes are designed to make it look more environmentally friendly than it actually is. The term is called green washing This phenomenon of making small environmental concessions while otherwise continuing business (Responsible business marketing. PG 45) According to the Advertising Standards Agency; the raise of this phenomenon is becoming a very serious problem and have adopted new guideline to curve this new trend. The Advertising Standards Authority has seen a huge rise in the number of complaints about environmental claims in advertisements. Their consumer research has shown that awareness of green issues is high, but there is also confusion and a lack of basic understanding about environmental and ethical claims and what they really mean. http://asa.org.uk/ downloaded 23-09-10 This is because profit and the interests of the shareholders always seen to come first before the environment. In comparison; BPs sustainability report to its actions. In July 2000, BP launched a massive $200 million public relations and advertising campaign with  the new slogan and name change Beyond Petroleum. It changed its logo to a green and yellow sun and claimed to be a greener business. In 2005, a fire and explosion occurred at BP Texas City Refinery, killing 15 workers and injuring more than 170 others, its claims to have safety as one of its highest priorities. BP was charged with criminal violations of federal environmental laws and has been subject to lawsuits from the victims families. BP had a  £53 million fine from The Occupational Safety and Health Administration in the US for hundreds of safety violations, and subsequently imposed an even larger fine after claiming that BP had failed to implement safety improvements following the disaster http://www.guardian.co.uk/business/2009/oct/30/bp-texas-city-safety-fine downloaded 19-09-10 In March 2006, BP spilled 200,000 gallons of crude oil in Alaska. The spill happened because BP failed to perform routine maintenance on its pipeline. It claims to work sensitively around the environment and animals. In October 2007, BP was ordered to pay more than $60 million by the U.S. Department of Justice for breaking environmental laws in Texas and Alaska. According to the Environmental Protection Agency in the US http://yosemite.epa.gov/opa/admpress.nsf/8b770facf5edf6f185257359003fb69e/1af659cf4ce8a7b88525737f005979be!OpenDocument downloaded 19-09-10, this was the largest fine ever handed out for breaking Clean Air regulations in the U.S. In addition, BP then lobbied continuously to open up the Alaska National Wilderness Reserve for oil drilling to add to their increasing profits with no success. It claims to support conversation and wants to protect the environment from its green advertisements. In 2007 BP invested $1.5 billion to extract oil from the Canadian wilderness using methods which environmentalists say are part of the biggest global warming crime in history which 2 years earlier the company publicly said they would never invest or use such damaging environmental technology . In May 2010 BP was involved in an oil spill in the Gulf of Mexico which is now the biggest environmental disaster in American history blamed yet again on poor safety and maintenance. Yet in June 2010 BP decided to spend $50 million on green advertisement presenting a squeaky clean image which back fired adding to the growing tide of resentment by American consumers. http://www.digitaljournal.com/article/293020#ixzz0zsryzPBl Illustrating BP practises within the green marketing mixes; green products. BP produces and supplies a range of products and services. However, fossil fuels production and supply are their main source of profit which is environmentally damaging as its produces carbon emissions. Thus their core business is not environmentally friendly. As illustrated by Chick (1992), BP cannot use green packaging or reduce layers for their core business, which is the production of oil. Oil and fuel need to be stored correctly in drums and depot containers which cannot be reduce for safety reasons. There are a range of issues in managing the green promotional mix; BP has adopted a green branding marketing strategy which as indicated is environmentally friendly. However, the adoption of this green brand in its advertisement for example its marketing strategy has not been assimilated in some of BPs production mechanisms. Consequently, a range of disasters caused by BP has emerged at alarming rates, intensity and adversity within recent years. The inability to follow through on their green brand with safer production procedures will invariably result in outraged by the public. Going green may affect the cost structures of a business with a knock-on effect on prices. However with the recent oil disaster in the Gulf of Mexico BP has spent  £8 billion and rising http://www.bbc.co.uk/news/business-11174375 HYPERLINK http://www.bbc.co.uk/news/business-11174375 downloaded 19-09-10downloaded 19-09-10 on the cleanup operation. BP had to sell assets to fund this massive cleanup operation with the CEO making a few disastrous statements in public. With this negative publicity and unpopular public image especially in the US it will affect the business and particularly its green pricing for its products. BP has green logistics; their centralized distribution centres and use of eco- friendly trucks have added to their green strategies, however producing crude oil from the tar sands a heavy mixture of bitumen, water, sand and clay found beneath more than 54,000 square miles of prime forest in northern Alberta was a backtrack from claiming 2 ago never to invest in this technology. Infrastructure had to be in place and created by forests being cleared to transport this product. http://www.independent.co.uk/environment/the-biggest-environmental-crime-in-history-764102.html downloaded on 19-09-10. Additionally, an area the size of England and Wales in their tar sands project combined generates up to four times more carbon dioxide, the principal global warming gas, than conventional drilling. The oil sands industry will produce 100 million tones of CO2 equivalent to a fifth of the UKs entire annual emissions which BP is currently undertaking. From there $200 million worldwide advertising campaign, BP has won many awards including Nikkei BP Advertising Awards 2008. However, since the Gulf of Mexico oil spill the company has the spent $93 million on advertising to clean their image. Angry protesters have claimed that this money should have been allocated to the people who have lost their livelihoods from the disaster. (www.ft.com/cms/s/0/09ee7e22-b5ee-11df-a048-00144feabdc0.html) downloaded 19-09-10 Conclusion BP is first and foremost a business; further BP operates in many countries with different environmental laws and policies. In some countries legislations were changing to reflect the environmental public interest for going green. In turn, BP has allocated profits to green branding with use of green marketing strategies, but in some instances the company was not successful in implementing its green marketing strategies into its production units. This resulted in oil spills and other environmental disasters. On the other hand, the business has good achievements within their sustainability and CSR policies. Exploiting these achievements to reinforce their green credentials is business suicide when it goes wrong. The amount spent on green marketing is way out of proportion to their actual green energy investments. Their investments into the oil sands is very environmentally damaging because of its massive CO2 emissions. Additionally, BP responsibilities on safety are very poor which is stated as BPs top priorities in their sustainability policy. Thus BP is Progressive for building relationships between the business and their shareholders. The company is Responsible for countless environmental disasters across the world through poor safety and maintenance procedures. The company is Innovative through finding new ways to spinning their green marketing propaganda and very Performance driven in keeping their promises to their shareholders by finding new ways to damage the environment. 2151 Words Reference http://www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/e_s_assets/e_s_assets_2009/downloads_pdfs/bp_sustainability_review_2009.pdf http://www.independent.co.uk/environment/the-biggest-environmental-crime-in-history-764102.html downloaded on 19-09-10 www.ft.com/cms/s/0/09ee7e22-b5ee-11df-a048-00144feabdc0.html downloaded 19-09-10 http://www.digitaljournal.com/article/293020#ixzz0zsryzPBl http://yosemite.epa.gov/opa/admpress.nsf/8b770facf5edf6f185257359003fb69e/1af659cf4ce8a7b88525737f005979be!OpenDocument downloaded 19-09-10 http://www.guardian.co.uk/business/2009/oct/30/bp-texas-city-safety-fine downloaded 19-09-10 www.edenproject.com/documents/Annual_Review_06_07.pdf downloaded 19-09-10 http://asa.org.uk/ downloaded 23-09-10 http://www.ocimf.com/ B324 Marketing and Society Block 3 Responsible business marketing, Open University Worldwide, Michael Young Building, Walton Hall, Milton Keynes MK7 6AA, United Kingdom 2008 Prepared for the Course Team by Anja Schaefer based on a draft by David Faulkner