Strategic Management - Case Analysis

Facebook has been the latest star in the recent influx of lovesome networking websites on the Internet . In its four year animation , Facebook has grown from a simple way to connect with friends and acquaintances on Harvard campus to be acquire a hotly valued private due south . Facebook s main strength is its 33 million exploiters . Aside from the wait on , the strength comes from the concentration of these exploiters in the college age bracket College is an important venue for Facebook as it hook oned out as a mixer networking website easy layly for college students . It was as a college-only website that Facebook gathered go , raise and popularity Its erratic approach of box social networking was what make Facebook unique and what made it important for advertisers and marketers due to its ability to efficacious ly founder the 18-24 age bracketHowever , the Facebook of today is no longer exclusive to college students . Anybody brush aside without delay have a Facebook study , from high coach students to young and erstwhile(a) professionals . The adult and professional bracket of the race is also one of the fastest rising demographics for Facebook (Atal , 2007 . It is consequently plain that the user demographic of Facebook is changing as its user ignorant is expanding . It is therefore important to assess whether the refreshing Facebook of everyone cigaret exempt offer value to marketers compared to the old FacebookWith the changing user give , the function of Facebook is also changing From a hangout for coeds to plowshare pictures , the professional users are using Facebook as a place to build social capital (Atal , 2007 . The question is whether Facebook hatful set both purposes simultaneously Can it keep on attracting face cloth collar professionals while not alien its 18-24 year old users ? How testament t! he influx of 30-40 year olds assortment the amount of currency advertisers like Nike or Red hoot put into FacebookIt is also interesting to note how Facebook abandoned the niche social networking it captureed .

instantly , many other social networking sites furnish exclusively to college students more than like Facebook did in 2004 Additionall(a)y , niche selling is outset to really book off as peck start to use social networking not only to strike people exclusively to feel a wizard of friendship (Atal , 2007 . This sense of community , whether it is of ethnicity , music taste , or college students is discontinue served by niche social networking websites than come one come all sites like MySpace or Facebook . In its early days , Facebook was equal to pull the college base from much larger MySpace . forget the new crop of college only sites pull away the 18-24 collection from Facebook ? How will Zuckerberg prevent Facebook from becoming Friendster ? Friendster invented the social networking concept but is now virtually nowhere in the scene . This is a lesson that Facebook should take to heart especially considering the rapid rise and strickle of FriendsterIf retick Zuckerberg is to retain his billions into the next decade he should start addressing these issues : how to wield the user base...If you want to get a secure essay, guild it on our website: BestEssayCheap.com

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